Amazon Jungle of Products – Gold to be Found
How can you be a treasure hunter on Amazon Product Research who is savvy? Imagine that you’re Columbus, but you’re mapping the uncharted territory product listings. You’ll find treacherous water, hidden reefs and stormy skies.
The first thing to do is learn the basics of keywords. Keywords are your compass. Keywords that have high demand but low competition are the best. Amazon’s search box will give you suggestions based on the term “hiking equipment”. Voila! What a treasure trove of creative ideas! You can take things to the next level by using tools like Jungle Scout and Helium 10 – these handy gadgets will help you decode search trends and volumes.
Considered diving into reviews from customers? The star ratings are a treasure trove of valuable information. Sort reviews according to the most recent, best and worst. They’re like old letters. The customers love to share their passions about what they love or hate. Imagine selling camping tents. You’ve heard complaints over and over about the flimsy zips. Bam! Bam!
The analysis of your competitors is important, but it’s the same as shoving your hands into a beehive. It’s important to not get stung. You want honey but you don’t want to be stung. Look at what your competitors do and how their goods are priced. Comparing their product images, descriptions and customer questions is a great way to compare. You can use your knowledge to gain an advantage.
Aside from trends, did you ever want to be a mindreader? Watch out for seasonal trends. If pumpkin spice becomes a popular fall scent, you could sell out of your “Spiced-Pumpkin Candle”. Google Trends and Amazon Best Sellers are your crystal balls.
Here’s a scoop: certain niches are oversaturated. It’s the same as trying to sneak a grain of extra sand into a beach. Instead, find niches within niches. Sell fitness equipment. Are you selling gear specifically designed for seniors or fitness equipment? By narrowing your focus, you can make your product stand out.
Let’s discuss the price. You’re best off with competitive pricing. Who doesn’t love a good deal, right? Balance is key. You can’t go lower than that, or you end up scraping the bottom. High prices? You’re taking a big risk unless you have a product of incredible quality.
Do not underestimate the power and effectiveness of visuals. Photos sell. Plain and simple. The old saying that “a picture is worth 1,000 words” is true. Here, a picture is worth a thousand words. Multiple angles, sharp, clear and with multiple angles. Show your multi-pocket bag with passports, mobile phones and snacks in the pockets. It’s important to let people see the bag in action.
Do not just copy and paste the manufacturer jargon. Yawn! Use bullets to allow for easier scrolling and highlight features which solve problems. You can’t deny that a mattress which “hugs your body as Grandma does on Christmas Eve,” sounds much better than one made of “high-density” foam.
Finding the hidden chocolate in the pantry is like finding the right data to solve the puzzle. Oh, sweet victory!
You’ll need to be strong, steady your ship and find the hidden treasures of Amazon. Enjoy your hunt, explorers!